The boom in consumption in today's world creates more noise than all the wars and weapons, most confusing of all the carnivals. As the old saying goes turkish, drinkers put on the account, he gets drunk twice. The culture of consumption because it sounds very much like the drum is empty, and the hour of truth, when the noise stops and the party is over, the drunk wakes up, alone, accompanied by his shadow and broken dishes that have to pay. The right to waste, the privileged few, says he is free to all. Tell me how much fuel and I'll tell you what you're worth.
This civilization does not leave the flowers to sleep, nor hens, nor the people. Flowers in greenhouses are subjected to continuous light, so they grow faster. In the factories of eggs, the chickens also are prohibited at night. And people are sentenced to insomnia, the anxiety and anguish to pay to buy. This pattern of life is not very good for people, but it is very good for the industry pharmaceutical industry. The U.S. consumes half of sedatives, anxiolytics and other chemical drugs that are sold legally in the world, and more than half of banned drugs that are sold illegally, which is not a small matter when one considers that the U.S. is just five percent of the world population. The world tends to turn into a big screen television, where things look but not touch. The football World Cup have confirmed, among other things, that the credit card of Master Card and tones the muscles that Coca Cola gives eternal youth and that the menu of McDonald's can not miss in the stomach of a good athlete. The masses of consumers receiving orders in a universal language: advertising has succeeded in what the 'Esperanto has tried and failed. Everybody understands, anywhere, any message that the TV broadcasts. In the last quarter century, the costs of advertising have been duplicated in the world. Thanks to these poor children drink more coke and less milk, and time of leisure time consumption becomes mandatory. Leisure, captive time: the very poor homes do not have a bed, but they have a TV, and TV is talking. Buying in installments, this animal test vocation "democratic" progress: do not listen anyone, but speaks to everyone. Rich and poor know well the virtues of the latest model car, and rich and poor are in knowledge of the attractive interest rates that banks offer this or that. The consumer culture, the culture of the ephemeral, condemns everything disuse in the media. Everything changes at dizzying pace of fashion in the service of the need to sell. Things get old in a blink of an eye, to be replaced with others of fleeting life.
Today all that remains is the insecurity, the goods, not built to last, are so volatile as the capital that finances and the work that creates them. The money flies at the speed of light was there yesterday, is here today, tomorrow who knows, and every worker is an unemployed potential. Paradoxically, shopping centers, reign of fugacity, offer the illusion of the most successful security. They resist timeless, ageless and without roots, without night, no day and no memory, and exist outside of space, beyond the turmoil of the dangerous realities of the world.
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